A range of skin and hair care that is free from parabens, SLS, artificial colour and perfumes and suitable for vegetarians and vegans.
Optima urban Stress Skincare uses Activated Charcoal known for removing impurities from the skin and hair.
Charcoal is "activated" by the processing of it at a high the activating of charcoal changes its structure, reducing the size of the charcoal's pores and increasing the surface area making it more porous than normal charcoal enabling it to trap toxins.

Optima Activated Charcoal Skincare Range draws draws dirt, toxins and oil from skin to reduce the size of enlarged pores to reveal fresher clearer looking skin.

Optima Activated Charcoal hair care filters impurities and draws oil from hair and scalp without leaving a residue which can weigh hair down.