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Daily wear and tear can break up the hair surface and weaken the fibre. Hair becomes weak, looking limp and lifeless, dull and straw-like. The solution to these problems is L'Oreal Elvives Full Restore 5 Repairing Shampoo which contains Cicamide and Pro-Keratin which fills in the micro gaps in damaged hair, reinforcing the hair fibre to give it strength to resist daily wear and tear. Cicamide restores smoothness to the hair fibre, leaving it soft to the touch with a healthy looking shine.